Emilie Hahn

Whole Foods - Color the Classics

Advertising, Art Direction, Design

For the holiday season, Whole Foods wanted to revitalize classic Thanksgiving dishes with a delicious, fresh, and colorful twist. Each elegantly composed, artful fork bite is meant to inspire new possibilites. Thanksgiving doesn’t have to be bland or beige – it can be a celebration of mouthwatering textures and rich colors. 

In collaboration with photographers Gentl & Hyers and food stylist Vivian Lui, we photographed seven reimagined Thanksgiving dishes. Minimal layouts let the forks take center stage, with festive typography lending a nod to the holiday season.

Client: Whole Foods Market
Agency: MullenLowe LA
ECD: Margaret Keene
GCD: Jeff Beberman and Barton Corley
Associate Creative Director: Erica Sanchez
Art Director/Copywriter: Faith Ivory, Chanler Bledsoe
Design Director: Florencio Zavala
Designers: Emilie Hahn and Kelley McQuillen
Production Designers: Josh Neilsen and Eric Warner
Photography: Gentl and Hyers
Food Stylist: Vivian Lui