Scholastic Book Fair

The Scholastic Book Fair is a wonderful ruckus that combines the excitement of school, the magic of books, and the possibility of worlds they contain.

Our new identity system captures this energy, by celebrating moments of discovery, empowering young readers, and igniting wide-eyed bookjoy for all.
Role
Lead Designer

Creative Director
Rich Greco

Design Director
Katie Rominger

Design Team
Emilie Hahn
Nicholas Claure
Lisa Rogers
Julia Grippo
Miguel Altagracia
Ken Grand-Pierre

Motion
Griffin Keller

Strategy
Kimberly Dixon-Mays
Eliza Evans

Copy
Joe Schott

Type Design
Ohno Type Co.

Studio
Jones Knowles Ritchie

Published 2023



©2024

Los Angeles, California