The Scholastic Book Fair is a wonderful ruckus that combines the excitement of school, the magic of books, and the possibility of worlds they contain.
Our new identity system captures this energy, by celebrating moments of discovery, empowering young readers, and igniting wide-eyed bookjoy for all.
Lead Designer
Creative Director
Rich Greco
Design Director
Katie Rominger
Design Team
Emilie Hahn
Nicholas Claure
Lisa Rogers
Julia Grippo
Miguel Altagracia
Ken Grand-Pierre
Griffin Keller
Strategy
Kimberly Dixon-Mays
Eliza Evans
Copy
Joe Schott
Type Design
Ohno Type Co.
Studio
Jones Knowles Ritchie
Published 2023