Palm Springs International Film Festival and Shortfest

A new identity system for the Palm Springs International Film Festival, done as a hypothetical brand identity project at ArtCenter College of Design. 

After I published this work, Shortfest found this project online, and they asked me to redesign their actual logo. Wild! Seeing the work in real life has been the most gratifying experience.
Deliverables
Logo Design, Brand Identity, Interactive Installation

Recognition:

Communication Arts Typography Annual 2019
HOW International Design Awards 2019
Fonts In Use (Staff Pick)
ArtCenter Student Gallery 2018



PSIFF also hosts Shortfest, an annual short film festival. For this event, I proposed an interactive installation that visually represents the mirror-like relationship we have with cinema. Confetti graphic elements are generated in real-time as viewers arrive, following their movements as they walk. Created using Processing, TSPS, MadMapper and a Kinect.




Shortfest

Shortfest found this project online, and asked me to redesign their actual logo! 

The Oscar-qualifying Shortfest is the largest short film festival in North America. The event takes place annually in sunny Palm Springs, in the triple-digit heat of June. Filmmakers from all around the world convene to watch shorts, attend classes and panels, and meet new collaborators.

The new wordmark is a customized version of Sharp Grotesk, and establishes the festival as modern and confident. The condensed letters offer a subtle nod to the idea of being shortened, while the use of lowercase reflects the casual, youthful spirit of the festival. The bright use of orange and pink color is inspired by the Palm Springs heat and vibrant desert sunsets.
Deliverables
Logo Design, Brand Identity

Recognition
Bowery Awards Finalist 2020 - Best Use Logos & IDs

 
Before
After

©2024

Los Angeles, California