A new identity system for the Palm Springs International Film Festival, done as a hypothetical brand identity project at ArtCenter College of Design.
After I published this work, Shortfest found this project online, and they asked me to redesign their actual logo. Wild! Seeing the work in real life has been the most gratifying experience.
Logo Design, Brand Identity, Interactive Installation
Recognition:
Communication Arts Typography Annual 2019
HOW International Design Awards 2019
Fonts In Use (Staff Pick)
ArtCenter Student Gallery 2018
Shortfest found this project online, and asked me to redesign their actual logo!
The Oscar-qualifying Shortfest is the largest short film festival in North America. The event takes place annually in sunny Palm Springs, in the triple-digit heat of June. Filmmakers from all around the world convene to watch shorts, attend classes and panels, and meet new collaborators.
The new wordmark is a customized version of Sharp Grotesk, and establishes the festival as modern and confident. The condensed letters offer a subtle nod to the idea of being shortened, while the use of lowercase reflects the casual, youthful spirit of the festival. The bright use of orange and pink color is inspired by the Palm Springs heat and vibrant desert sunsets.
Logo Design, Brand Identity
Recognition
Bowery Awards Finalist 2020 - Best Use Logos & IDs