Palm Springs International Film Festival and Shortfest

A new identity system for the Palm Springs International Film Festival. A new logo and interactive installation for Shortfest, all done as a hypothetical brand identity project at ArtCenter College of Design. Funny story: after publishing this work, Shortfest found this project online, and they asked me to redesign their actual logo. Wild!
Logo Design, Brand Identity, Interactive Installation

Bowery Awards Finalist 2020 - Best Use Logos & IDs
Communication Arts Typography Annual 2019
HOW International Design Awards 2019
Fonts In Use (Staff Pick)
ArtCenter Student Gallery 2018

PSIFF also hosts Shortfest, an annual short film festival. For this event, I proposed an interactive installation that visually represents the mirror-like relationship we have with cinema. Confetti graphic elements are generated in real-time as viewers arrive, following their movements as they walk. Created using Processing, TSPS, MadMapper and a Kinect.


Los Angeles, California