Visual identity for an iconic brand that wanted to break out of the Kosher aisle, and connect with a mass-market audience without losing their Jewish-American heritage and culinary traditions.
Many talented people worked on this project, my specific contribution was designing the man “hugging” Matzo Ball Soup. I was excited to see this design made it into the final brand identity and was used across several touchpoints.
The remaining full brand identity system was a massive team effort, designed and executed by the extremely talented team at JKR.
Senior Designer, Packaging Design
Global Creative Director
Lisa Smith
Creative Director
Rich Greco
Design Director
Siggi Oddsson
Design Team
Felipe Oliveira
Nick Hum
Taylor Woods
Mo Hinojosa
Daniel Stettner
Daniel Rocha
Emilie Hahn
John Vetter
Miguel Altagracia
Linda Strong
Maria Milenko
Strategy
Sadie Dyer
Max Aruevo
Copy
Joe Schott
Motion
Kaitlyn Chandler
Studio
Jones Knowles Ritchie
Published 2024