For the holiday season, Whole Foods Market wanted to revitalize classic Thanksgiving dishes and celebrate food passion. In collaboration with photographers Gentl & Hyers and food stylist Vivian Lui, we photographed seven iconic Thanksgiving dishes, each with a colorful twist.
My role was to help develop a visual look and feel for the campaign, which included layout, typography, and photography retouching notes. I also created food/prop styling notes and campaign guidelines before going into the photoshoot.
My role was to help develop a visual look and feel for the campaign, which included layout, typography, and photography retouching notes. I also created food/prop styling notes and campaign guidelines before going into the photoshoot.
Client: Whole Foods Market
Agency: MullenLowe
GCDs: Jeff Beberman, Barton Corley
ACD: Erica Sanchez
Art Direction/Copy: Faith Ivory, Chanler Bledsoe
Design Director: Florencio Zavala
Designers: Emilie Hahn, Kelley McQuillen, Josh Neilsen, Eric Werner
Photography: Gentl & Hyers
Food Stylist: Vivian Lui
Categories: Advertising
Agency: MullenLowe
GCDs: Jeff Beberman, Barton Corley
ACD: Erica Sanchez
Art Direction/Copy: Faith Ivory, Chanler Bledsoe
Design Director: Florencio Zavala
Designers: Emilie Hahn, Kelley McQuillen, Josh Neilsen, Eric Werner
Photography: Gentl & Hyers
Food Stylist: Vivian Lui
Categories: Advertising
Once the project was moved into production, I helped design applications and animations for OOH, including billboards, bus shelters, bus wraps, and digital boards. Ultimately, our team produced over 300 mechanicals for coverage across the US.
I also concepted and storyboarded animation for the fork and type. After hand off to the motion designer, I provided art direction for the final execution.
I also concepted and storyboarded animation for the fork and type. After hand off to the motion designer, I provided art direction for the final execution.
